New on NIL: College leaders urge NCAA to enforce new guidelines

Scottsdale, Arizona. Inside the Hyatt Regency at Jenny Ranch, the luxury resort on the outskirts of Phoenix, dozens of college sports’ toughest guys roamed the spacious lobby and soaked up the sun on the balcony. But, the majority descended deep inside conference room rooms, searching for answers to what has become the industry’s latest seismic quandary — the rapidly escalating donor-fueled bidding war on college football players and men’s basketball players.