Tottenham have announced Self Financial as their new official shirt sponsor

The San Antonio Spurs have announced a new multi-year partnership with Self Financial, which will now appear on all Spurs uniforms as the official sponsorship patches for the 2022-23 season, starting with the Las Vegas Summer League. As part of the deal, Tottenham will acquire a stake in the company.

According to Tottenham’s official press release:

This partnership is Self’s first relationship with a professional sports team. Self is built on the belief that each individual should have the opportunity to improve his or her financial future. It exists to empower people to build credit, build savings, and achieve their financial goals. The credit platform offers multiple solutions for ‘builders’ (customer self name) to generate payment history which is reported to major credit bureaus. The Self product suite includes the flagship Credit Builder Account, which provides an opportunity to build credit and savings simultaneously, and the Self Visa® secured credit card and payment reports to rental and utility credit bureaus.

“Self builds confidence, Spurs build talent and build dreams,” said RC Buford, CEO of Spurs Sports & Entertainment (SS&E). “Our partnership will bring parallels between people looking to build credit and a talented young group on the basketball court committed to building the championship team. We believe the Spurs shirt will become a symbol of this mission – self-improvement in the pursuit of dreams.”

“Tottenham has a strong reputation for being one of the most hard working and community focused teams in the NBA,” said James Garvey, founder and CEO of Self Financial. “We are delighted to have our logo on the Tottenham shirt to represent our customers and everyone who takes the steps to build their dreams.”

You can read more about Self and Partnership by clicking on the link above. And before anyone wonders if the 50-year partnership with former Tottenham sponsor, Frostbank, is over, fear not. They have already expanded their deals with the team to sponsor the scene at Tottenham’s new state-of-the-art performance center being built at The Rock at La Cantera, which will open next summer.

This won’t be the only change we see at Spurs this summer; Their contract with AT&T will expire this summer, so the AT&T Center will have a different name by the time next season starts. As of now, there’s no timeline for this announcement or any hints as to who/what it might be, but as usual we’ll let you know here at Pounding the Rock when we find out.

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